Tuesday, 20 September 2011

PPP 1 - Creative Practice. Why Am I Here - What Do I Want To Learn

Study Task 1 Why Am I Here - What Do I Want To Learn

Using the online resources that you have been introduced to in the module briefing and based on questions raised in the studio workshop and experiences of the first 2 weeks of the course:


Answer the following questions
Identify and explain 5 reasons why you chose to study on this programme.


1. I studied BTEC Graphic design for two years at ND level at New Stamford College. I really enjoyed the course and built up a passionate creative flair for the subject. I come from a creative background and since a early age I have been surrounded by the creative industry involving my parents work and interests. I think a creative career has always been my aim and from what I have already learnt from the past two years at college, I feel Graphic design is the right path for me.


Image from my final major exhibition


2. Secondly Leeds College Of Art has a big reputation and I felt that I wanted to be part of a small arts institute. When I looked round on the open day I was impressed with the amount of success that the BA Graphic Design course had achieved in the short space of time it had been running. I wanted to be part of that success. 




3. The course numbers was also a big reason why I wanted to be part of the programme. I did not want to just be a face in a crowd of 150 students. I feel that small groups and time for one to ones is the best way to learn and get feedback. 





4. The intensity of the course was an attraction too. I feel that students should be time tabled to be at uni for 4 - 5 days a week. I want to learn, meet new people and broaden my skills, I do not feel I could do that when time tabled to be in for only 2 - 3 days a week. The current economic climate is not in a good state and I want to get a good job at the end of the day that I feel passionate about.


5. The past work of graduates in the year books was also impressive when I first came to look round. The work was stuff that I was already interested in and it was at a high standard compared to other institutions. 






Identify and explain 5 things that you want to learn during your time on the programme.


1. I can get quite nervous when presenting my work to a group of people so I want to learn how to present myself and my work as a professional designer in a confident manner. I think being able to present confidently makes a good impression in the eyes of the client. 




2. In the past two years I have done a lot of digital design and I feel that I am lacking some practical knowledge and skills. I would love to experiment with screen printing and letter press because you then can appreciate how much effort goes into it, instead of just pressing the print button on the computer. 






3. I would like to learn how to build a professional website for myself to help me promote my portfolio. I attended a talk recently and a lot of clients ask for online portfolios instead of paper based print outs now because it is faster and cheaper.




4. I am not sure what I want to be when I graduate yet however I would like to learn how to come up with new concepts and off the wall ideas about advertising. This may come under a range of different mediums ranging from posters to packaging to viral adverts. 


Fiat: Traffic Signs - Drinking and driving can be tricky.


5. I would like to expand my knowledge on the Abobe software because today many studios and clients expect you to know how to use them. The software also give you that professional edge when it comes to the finish. 




Identify and explain 5 skills that you think are your strengths.


1. I think I am quite good at thinking skills that include exploring ideas that are outside of the box when tackling different briefs. I never want to go for the obvious or the easy option. This may make things harder and may take me more time to do but I like a challenge and I work hard.
This is a piece of design I have done that illustrates how I think and solve problems


2. I have a passion for photography since the age of 13. I have enjoyed going out taking photographs, as well as collecting vintage photos. Over the years I have built up a good photography portfolio and I have started exploring mixing this passion with my love for words and lyrics. I have also got into collage by layering images and type together to get interesting effects. I think by enjoying what I do creatively makes me stronger when using image and words. 
An example of one of my letters from my alphabet. I feel that I am strong 
when it comes to mixing words and imagery together.


3. I have started building the foundations of my knowledge of certain software. I have learnt a range of good basic skills, and a couple of years ago I discovered vector art using Adobe Illustrator. I have won a couple of competition briefs using vector design and this has made me feel stronger as designer.
My banner design for a environmental live brief


4. I also have a good basic understanding of typography and layout design. For my final major at college I decided to set myself the difficult task of designing my own magazine. I had to work hard to follow the rules of good typography and layout design but in the end I pulled it out of the bag. I had to stretch myself but by doing so I broadened my design skills.


My final major work


5. Finally I think I have good people skills and I can work as a team player. I think being able to communicate is an important skill to have when studying graphic design.


Identify and explain 5 things that you want to improve.
1. I want to improve my presentation skills because I can get quite nervous and I do not feel that confidence is my strongest point. 
2. I would like to improve on saving files in a professional manner because my computer can get very confusing and unorganised.
3. I would like to improve my knowledge of software, I find more difficult tasks in programs like Photoshop quite confusing. 
4. I would like to improve my knowledge on contextual areas such as the history of graphic design in more detail, as well as learn about a broad range of successful designers.
5. I would like to improve on my essay writing, crits and annotation skills. I also would like to learn how to reference my inspirations and sources in a more organised way. 

Identify and explain 5 ways that you will evaluate your progress.
1. I will ask my tutors and my peers for advice
2. I will use group crits to help evaluate my work
3. I will post my work online and ask for feedback
4. I will use my blog to reflect back and annotate my work

Identify 5 questions that you want to find the answer to.
1. How do you brand yourself as a designer who is just starting off in the world?
2. How do you build a successful portfolio?
3. How do you screen print?
4. How does a letter press work?
5. How do you use flash and dreamweaver? 










Blog Group Alphabet Similarities

Yesterday the class presented they're alphabet summer work to their blog groups. When everyone had finished and pinned the work on the walls, each group analysed everyones set of 26 letters and found similarities in each others work.

The range of similarities we found ranged from:

1. Colours
2. Illustration
3. Computer generated letters
4. Each alphabet worked as a set
5. Everyone either used a colour or white background
6. Everyones work was made up of primary and secondary research/sources
7. We used a standard font throughout our letters
8. The alphabets were all about everyones interests personalities
9. Majority were drawn out on paper
10. Majority used imagery to decorate letters


Sunday, 18 September 2011

Induction Week

Brief - As students embarking upon a degree there are many problems you encounter within the first few weeks alone. They tend to be relatively small problems that if you knew the solutions to you would be able to settle into your new life as student even quicker. As a group you are to identify one of these problems and resolve it.


In our groups we wrote down lists and lists of problems. In the end each group drew out of the hat 5 problems that the class came up with. This was our groups 5 problems. We then had to choose a problem from the list.

We chose the problem under the title of "How to avoid that awkward moment when you forget to wear stripes on stripey friday."


In our group we then had to come up with ideas on how to solve this problem. Our group came up with a broad range of ideas, the images below are pictures of our mind maps.


Level 4 Aspirations

My personal aspirations for the next year are a mixture of things that involve the BA Graphic Design course, as well as my own targets that I wont to achieve outside university.


1. Make good friends.
2. Learn to stand on my own two feet as this is the first time I have lived away from home.
3. Budget my money.
4. Create a broad range of work to add to my current portfolio.
5. Learn to tackle difficult briefs.
6. Work to a strict time scale.
7. Learn to present my work confidently to a mixture of people, for example fellow peers and clients.
8.  Pass my driving test by the end of the year.
9.  Expand my knowledge on the latest design software.
10. Experiment and expand my skills with different mediums.


Secondly, the class got put into blog groups. We shared our personal aspirations with one another and then went on to create a list of targets that we all shared and felt were most relevant as a group.

1. Learn/develop new/existing techniques, such as screen printing.
2. Develop time management/deadline skills.
3. To learn how to present confidently.
4. Improve our skills when working with both new software and those we are already familiar with.
5. Develop good financial management.
6. Make new friends/ those who we can collaborate with in the future.
7. Learn professional practices/legality for producing design in a commercial market.
8. Broaden the style and quantity of work in our portfolio in order to improve preparation  for interviews/searches for internships.
9. Keep an up to date blog.
10. Research/become aware of designers to see how they can influence our own style of work.