Thursday, 1 May 2014

Thompson Brand Partners : Portfolio surgery

A little bit of research behind the company


Great brands are built from the heart

If there’s anything we’ve learned in our 25 years in branding, it’s that building businesses and brands is a very personal thing. People invest a great deal of themselves in them, so they’ve got every reason to love and protect them. So when it comes to branding, we know that, to do it well, we need to love our clients’ businesses the way they do.

So that’s what we’ve built our company on. It means that we’re on the same journey as our clients and that we’re an essential part of their great adventure. It’s the kind of responsibility that drives us to be the very best. And it means that we’re as excited as our clients when we reveal the true, powerful joy of what their businesses and brands have to offer.

That’s why we take what we do so seriously.


We like to do

We have great conversations and we spend serious time planning. But what we like best is doing. And, what we do comes down to 5 key things:

1. We help brands understand their place and purpose in the world.

2. We reveal the the space they can occupy.

3. We bring their vision to life.

4. We design and deliver the tools to articulate this simply and consistently.

5. We help brands change their game.

And our most consistently reliable resources for doing this are great people and powerful technology.


Brands that do good, do better

Working hard at something worth doing is a real privilege. We’ve noticed that the most successful and sustainable brands seem to be the ones that have real focus and a purpose that matters to them. We like to work with businesses like this because they seem to thrive on the power of the positive impact they create.

We model ourselves on the company we keep.


The trip to Thompson Brand Partners was successful as we went as a group of 6 and had a portfolio surgery in the main board room. It was quite nerv racking as we had to present in front of each other. However the challenge to present did us all some good as in the future we may all have to present in front of a large group of people - not only for an interview but for a pitch for a client.

My presentation went well, they liked the way I presented my portfolio as I kept it out of the plastic sleeves and presented them as boards.

I had no text on them as I wanted to do the talking - and I didnt want anything distracting from my work.

The projects they enjoyed was Nada and Dialogue.

Nada - They were impressed with my packaging, photography and typography skills.

Dialogue - They said that they were aware of the event - good news as I felt that I promoted the exhibition quite well.



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