Golden : Placement offer

This morning of todays hand in I got a surprise email from Dan Bird, the creative director of Golden in Leeds. I was really happy to have received an email out of the blue from them as it is usually the other way around where I am emailing people for internships. I emailed back and asked them if I could drop by soon and discuss more details.

Golden is a multi-disciplinary design agency based in the UK. 

Our ambition is to create great work for great brands. We collaborate with companies including Nike, PlayStation and Google in the delivery of compelling, innovative brand communications. Together, we are Golden.

Peter & Paul Opportunity

As a class we were told that there was an opportunity to work with Peter & Paul on the college prospectus as a paid intern. It would be great to have a big budget publication piece in my portfolio therefore I decided to go for it.

The instructions of how to apply for the job are below

Send two pieces of work to Andrew Craske and answer the questions below:

1) Why would you like to work with Peter & Paul on the College prospectus?
2) How would you improve the prospectus this year?
3) What are the challenges of producing the College prospectus?
4) Tell us something else about yourself!

Interviews will take place between 10am-12.30pm on Tuesday 27th May.

This is the email I sent

Hi Andrew

I am emailing to apply for the Peter & Paul opportunity regarding the college prospectus.


1. Firstly I have enjoyed the new college rebrand this year as it is refreshing to see an establishment like Leeds College Of Art step forward with a contemporary identity. What I was most impressed with was that they took elements from the heritage of the mosaic logo and gave it a fresh new look. Furthermore my main interests lay between branding and print, two strong examples of what Peter & Paul do so I feel that I could fit in with them quite well. I also have a love for editorial design and often make my own publications. Finally I am coming to the end of my degree at Leeds college of art, therefore it would be great to have a project to a large scale in my portfolio as there is a budget to play with beyond anything I have ever done in the past.


2. I would improve the prospectus by thinking beyond just a printed publication. Every year thousands of students collect stacks of prospectus's only to throw them all away. Maybe there could be an ethical route to go down when it comes to designing it. The main challenge is to make something stand out from the crowd, that hits a certain target audience. Leeds college of art is an art school, maybe it needs to be something playful and tactile.


3. The challenges of producing a college prospectus is fitting in with the current brand guidelines of the college. Another thing I would have to be aware (due to recent experience of working on a year book) is that Leeds college of art is full of individuals, with individual opinions. You can't please everyone but you have to fit the right balance.


4. Finally something about me! I am Eve, a third year graphic design student about to graduate in June. As a designer I have a passion for print, branding and curation. In April I co-curated my first exhibition at the Corn Exchange which was well received and was posted to the Creative Review blog. The exhibition proved that I can work independently and organise a project that is to a large scale. Outside of design I love music and you can often find me down at Brudenell Social Club attending many of the local gigs.


You can find my work attached or alternatively you can view my website at www.evewarren.com

I supplied some images from my portfolio.

Personal Branding : Business Cards Customisation

Due to being disappointed with my Moo card order I decided not to waste my money on 50 useless business cards therefore I customised them by making a copper plate. The result I am super happy with as I achieved a really nice emboss with my name now in big on the front of the card.

Nada got on the Dieline!

Today myself and Tom's packaging project, Nada, from earlier in the year was featured on the Dieline. It was a great accolade to be featured on this site as it's a site I've visited for many years and it is also the world's leading packaging design blog, so to have our work featured on the site can only mean good things. Nada is proving to be one of the best things I've been involved in this year.

 

Self Promotional material : Moo business cards

Ordering business cards from Moo

About Luxe

Compared to most ordinary Business Cards, Luxe are the gold standard of paper quality – at 600gsm, everyone who receives one will experience a quality and weight like no other card.

Quadplex compresses four layers of Mohawk Superfine paper together, including your choice of color in the center, creating an eye catching streak running through the fabric of every card.

I liked the luxe business cards from Moo as they offered the Quadplex of colour through the middle of the card that everyone likes to try and achieve. I am not confident in my own cutting abilities therefore I went with Moo.

The design below is very simple, I wanted to keep it purely typographic with my name, what I do, web address and phone number.

The cards came in the post! In a fancy box!

However when I opened the fancy box, I was disappointed at how boring they were. I had not achieved the minimal design I was going for. I should have printed the cards out to check the point size before I sent them off as I feel it is too small. This card says nothing about me, my work and what I like to do.

The only thing I was happy about was the quality of the stock and the print.

Back to the drawing board!

Opportunity at Mark studio

Mark studio

There was an opportunity going at Mark studio in Manchester for a junior designer job. Therefore I emailed them with my CV and website link.

Mark emailed me pretty much straight back to arrange a date for an interview.

About

Mark is an independent branding and graphic design studio, based in Manchester.

Since 2005, we’ve been producing outstanding work for clients of all kinds and sizes, winning a fair few awards along the way. We’d love to talk to you about what we could do for your business or brand. But in the mean time, we’re happy to let our work speak largely for itself.

Thompson Brand Partners : Portfolio surgery

A little bit of research behind the company



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Great brands are built from the heart

If there’s anything we’ve learned in our 25 years in branding, it’s that building businesses and brands is a very personal thing. People invest a great deal of themselves in them, so they’ve got every reason to love and protect them. So when it comes to branding, we know that, to do it well, we need to love our clients’ businesses the way they do.

So that’s what we’ve built our company on. It means that we’re on the same journey as our clients and that we’re an essential part of their great adventure. It’s the kind of responsibility that drives us to be the very best. And it means that we’re as excited as our clients when we reveal the true, powerful joy of what their businesses and brands have to offer.

That’s why we take what we do so seriously.

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We like to do

We have great conversations and we spend serious time planning. But what we like best is doing. And, what we do comes down to 5 key things:

1. We help brands understand their place and purpose in the world.

2. We reveal the the space they can occupy.

3. We bring their vision to life.

4. We design and deliver the tools to articulate this simply and consistently.

5. We help brands change their game.

And our most consistently reliable resources for doing this are great people and powerful technology.

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Brands that do good, do better

Working hard at something worth doing is a real privilege. We’ve noticed that the most successful and sustainable brands seem to be the ones that have real focus and a purpose that matters to them. We like to work with businesses like this because they seem to thrive on the power of the positive impact they create.

We model ourselves on the company we keep.

PORTFOLIO SURGERY 

The trip to Thompson Brand Partners was successful as we went as a group of 6 and had a portfolio surgery in the main board room. It was quite nerv racking as we had to present in front of each other. However the challenge to present did us all some good as in the future we may all have to present in front of a large group of people - not only for an interview but for a pitch for a client.

My presentation went well, they liked the way I presented my portfolio as I kept it out of the plastic sleeves and presented them as boards.

I had no text on them as I wanted to do the talking - and I didnt want anything distracting from my work.

The projects they enjoyed was Nada and Dialogue.

Nada - They were impressed with my packaging, photography and typography skills.

Dialogue - They said that they were aware of the event - good news as I felt that I promoted the exhibition quite well.