Wednesday, 16 April 2014

Fieldwork visit : Portfolio

This is a PDF of my Portfolio that I took to Fieldwork the week after Easter. I presented it in separate sheets and laid them out on the table in front of me instead of putting them in plastic sleeves.

Running order

Nada : Nada is my strongest project due to the shear amount of work that went into it. For example it ranges from branding, custom typefaces, applied pattern and packaging.

Feedback : Loz was really positive about Nada. He was impressed at my photography and branding skills. He even called one of the junior designers over to look at my work.

Pronto : Pronto is second in the running order. It is quite a corporate project in comparison to my other work due to the subject matter, typography, iconography, web and applied branding. I put this second as everywhere I have gone to visit / do a placement I have always been shown / set to work on icons. Also everyone I have talked to feel the same. I wanted to include iconography as a strength of mine there I highlighted it big on one of my boards. Fieldwork also do a lot of web design, so I included a couple of web mock up show that I am aware of web design and responsive devices.

Feedback: Pronto was also give positive feedback as like I said above, iconography is a good skill set to have. He told me that they do a lot of it at Fieldwork as clients love it. The web element of my project that I slipped in at the end also confirmed that I have basic web skills. He expressed that he was worried that I was entirely print based and maybe a bit on the 'trendy' / 'cool' side. To help my portfolio grow, this is one thing I have to take into consideration. I am glad that I tailored my portfolio to what the studio does / likes to see.

Feast : I put Feast in the middle of the portfolio as I feel it is my weakest portfolio piece due to it being second year work. It has a great concept therefore when I talked through it I made it my aim to identify my ideas behind the project. There is also a lot of print processes involved, again another skill set I wanted to show off.

Feedback : I don't seem to recall much feedback regarding Feast apart from them expressing that they also love print processes and sometimes they get clients who want fancy stationary. Those projects always help break the digital side of their work up.

Spring : Spring is another packaging project. Again a little more concept lead however it is very similar to Nada so I had to push it past Feast. I think the branding and applied pattern and colours are the strongest part of this project as well as the art directed shoot I organised. I think packaging proves that you can make stuff with your hands so again I thought it was important to include it.

Feedback: Again I don't recall much feedback apart from some praise over my pattern work and colour choices that applied to the project.

Dialogue: Finally I wanted to end on Dialogue, a personal self-initiated project of mine that shows off my passion for exhibition and space curation, as well as my love for screen printing. The photos of the opening night make the project look legit, which proves that I can be trusted to organise something.

Feedback: I was praised to end on Dialogue as it showed I can organise and curate an event. He also said he had heard about it and seen it before online. This was great news as it was an aim of Nathan and myself to get noticed.

Presentation feedback:

I thought I would be brave and not put my portfolio in any sleeves as I wanted to spread out and present my work in the form of design sheets. It also went down well the fact that I didn't include any text on the boards as it was nice to see me speak confidently about their work.


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