Monday 12 November 2012

Study Task 4 : Effektive Design

Effektive Design

Identify 5 companies/studios which you consider potentially synergetic to you personally. 

Write a short explanatory paragraph and reasons for each:
Identify the top choice and WHY you feel that they may have synergy with your practice now, or in the near future.

They are a young, but established, design and ideas studio based in Glasgow. With a passion for what they do, they deliver relevant, considered and engaging work for clients both locally and internationally. Their approach is simple; they aim to develop strong long-term relationships with clients and suppliers and listen, learn, understand and simplify to deliver design that adds value to their clients business. They work across business sectors from arts, culture and fashion to retail, corporate and education. This allows them to specialise in a variety of areas including identity & brand development, print design & production, digital design and design for environment.

Effektive design is quite a corporate design style to what I am used to, however recently as I have matured as a designer I have come round to the fact that branding and identity is really fascinating and can look beautiful. I came across this studio through my housemate Martin as he showed me a fold out piece of work that celebrated Effektive's portfolio. Overall I am very impressed because their work shows are good range of skill based design work for a range of interesting clients. This includes both design for web and print, and as a student I want to be able to learn skills in both of these areas.
















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