Thursday, 28 February 2013

Study Task 7: Samples of Work

John has made it clear that it is important to make yourself recognisable and how to keep yourself in there and remembered by other designers. This is important as without knowing who you are talking to and how to present yourself to them visually you will not be remembered or recognised for the work that you produce.

Task

Based on the exercises, feedback and discussion in the module so far:

Identify document and evaluate a minimum of 10 examples of professional designer's and/or design studios who have used a range of media and formats to distribute samples of their work. You should aim to select a range of examples using a range of media. Produce a SWOT analysis of each example in order to analysis its relative merits and effectiveness as a promotional tool or strategy.

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Charlotte Olsen

Oslo based Charlotte Oslen, Graphic designer has produced this extremely innovative way of promoting herself with this unique concept of '100% Raw Talent'. She promotes herself with a bar of chocolate this is very clever and unique way to promote oneself which is ultimately very memorable the key to any promotional work.




Strengths

Innovative and original concept which will no doubt impress the recipient!
A clear aim and target audience 
Well crafted demonstrating her skills as a graphic designer 
Shows that she is excellent at communictor
The chocolate bar has solid concept

Weaknesses
It is temporary which is the main problem with this concept as a promotional item, if the audience were to eat the chocolate and open the package her promotional information is then destroyed and furthermore potentially forgotten about, they will remember the idea will they remember her name?

Threats

Can only been produced in small production runs

Opportunities

Real opportunity to stand out from the crowd as it will no doubt be appreciated and recognised as her work.

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Sean O'brien 

Graphic designer based in Bristol specialising in logo design and branding.





Strengths

Eye catching and memorable.
The style reflects the humorous side of his personality.
The interaction and very nature of the large box means that it can't be ignored. 

Weaknesses
The size may cost loads to post, especially if you wanted to send these abroad would be a lot. 
Some employers might be put off with the box as they might find it gimmicky.

Opportunities 
This pushes the boundaries in the normal format. 
Innovative 

Threats

It might be considered gimmicky

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Passport Branding

Passport is a young and independent design bureau founded by Jonathan Finch & Rosalind Stoughton, based in Leeds.Certain destinations and international design culture have informed and influenced our practice which is centred around print-based design for branding, identity and publications.

As the name Passport suggests, travel is a large source of inspiration for us. Where you are born; where you grow up; where you study; where you work; where you visit affects everything from choice of colour to application of type – and we like that. Our branded stationery needed to reflect all of these interests. We wanted it to feel classic but contemporary, formal yet approachable, whilst taking care to present a close attention to detail that we pride our work on. The printed collateral includes personal photography collected from our travels to add a strong, individual element to the identity. Website designed by Passport, and built by Refresh Interactive to include 2 x desktop versions for different resolutions, iPad version & mobile version.






Strengths

The visuals of the cv reflect the name of the studio so it instantly becomes more memorable, especially when the format is so unusual.

Weaknesses

The size may cost loads to post, especially if you wanted to send these abroad would be a lot.

Opportunities

This pushes the boundaries in the normal format.
Innovative

Threats

How many times can they produce the material?

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Two Times Elliot 

Two Times Elliott is a design consultancy based in Notting Hill, London. Two Times Elliott produce a diverse range of work across multiple disciplines including print design, identity and web. We help our clients communicate their message clearly and intelligently.






Strengths

The postcards work as a set so that when brought together spell out the name of the studio. 
Bright and colourful / eye catching.
You could repeatedly send the postcards to the same company and create intrigue. 
Memorable 
Reflects the style of the work of the studio 

Weaknesses

This is just a postcard which acts essentially as a larger business card. 
It may take time to send the postcards, you will have to plan it very well for it to spell out the name of the studio.

Opportunities 

Memorable to employers 
Af un way to engage the interests of the studio

Threats

Possibility that the format could put people off if they really do have no where to put the larger size of card.


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